Discipline and Improve Students Behaviour in Classroom Education Essay

The problem of how best to discipline and improve students’ behaviour in classroom is of permanent interest. This review is oriented to searching different methodologies concerning students’ behaviour in classrooms, teachers’ discipline strategies and behavioural management. Different points of view and different examples for appropriate behaviour have been discussed referring to the topic. The sources reviewed present different solutions. This paper examines also the classroom environment and its relation to successful behaviour implementation. The first paragraphs give different definitions conversant with behaviour and discipline according to the authors’ view. The continuation of the literature review is presented by different approaches and strategies concerning a good behavioural management. This elaboration sets out some of the arguments and recommendations which are discussed in more detail. Charles C. M. submits several definitions corresponding to behaviour: Behaviour refers to everything that people do. Misbehaviour is behaviour that is not appropriate to the setting or situation in which it occurs. Discipline†¦ are strategies, procedures, and structures that teachers use to support a positive learning environment. Behaviour management is a science that puts an accent on what teachers have to do to prevent misbehaviour (Charles 1). Students’ behaviour depends on several factors such as traditions, demographic settings, economic resources, family, experiences, and more. Some authors have made important contributions in managing classroom discipline related the twentieth century. Jacob Kounin (1971), one of them, reports that appropriate student behaviour can be maintained through classroom organization, lesson management, and approach to individual students. Rudolf Dreikurs (1972) on the other hand emphasizes the desire to belong as a primary need of students in school. He identifies types of misbehaviour and gives ideas about how to make students feel a part of the class or group (p. 63). William Glasser (1986) shows another view, making a case that the behaviour of someone else cannot be controlled. He reckons that everybody can only control his own behaviour. Personally I support this idea that we must control ourselves. According to the opinion of the other authors, Linda Albert’s, Barbara Coloroso’s, Nelson and Lott’s a good discipline in the classroom can be achieved through Belonging, Cooperation, and Self-Control. A similar idea of classroom management is also presented by Rackel C. F who declares that the teachers, considered it was necessary, â€Å"to develop students’ sense of belonging to the school† (p. 1071) The author supports the opinion of the significance of a good school climate and tells that it might be precondition for facilitating positive youth development (Rackel C. F 1071). In order to attain to a good classroom atmosphere there is a need of growing positive relationship between students and teachers, motivation the students’ participation and clear rules to control classroom discipline (Rackel C. F 1072). In addition these above-mentioned views can be defined as a positive outlook as regards to improving the classroom management. Another point of view inside the subject of managing discipline is through active student involvement and through pragmatic Classroom management (Charles, C. M. 2007, p. 7). Discipline through raising student responsibility is also positively oriented approach for classroom management. The three principles that improve behaviour presented in the article â€Å"Self-assessment of understanding† are positivity, choice, and reflection (Charles, C. M. 12). There the author explains the principles meaning. He states that being positive means being a motivator. When students have opportunity to share their choices they can present themselves with a good behaviour. â€Å"Asking students questions that encourage them to reflect on their behaviour can help them to change behaviour† (Charles 14). Rebecca Giallo and Emma Little (2003, p. 22) from RMIT University Australia give their comments also on classroom behaviour management. They claim that confidence is one of the most important characteristic that influence teachers’ effectiveness in classroom management. Giallo and Little (2003, 22) based on the previous statement of Evans & Tribble accept that less confident teachers seem more vulnerable to stressful classrooms. They maintain the theory that the classroom stress is a reason for giving up a teacher’s career. In school the stress can be overcome through involving of drastic measures concerning managing a good discipline. One of the most popular strategy for solving behaviour problems is punishment. By reason of the popularity of the subject in the field of education, many experts have written articles and books as well as given lectures on discipline and punishment. Anne Catey based on Dreikur’s words considers that there is no need of using punishment in class. Based on Catey’s words kids need to have a chance they can share their ideas in the class (1). This is the best way to â€Å"smooth, productive functioning in schools† (Charles, C. M, 1999). Anne Catey from Cumberland High School gets an interview from several teachers in Illinois district about their discipline practices. She accepts the suggestion given by Lawrence as mentioning that, â€Å"very effective technique is a brief conference, either in the hallway or after class, with the misbehaving student† (Punishment, 1). Anne Catey has her own techniques for classroom management. She disagrees with Lawrence viewing about humour as one of the bad strategies for effective discipline and believes that using of humour can be effective if done without abasing the students (Punishment, 1). In this way she gives each one a bit of individual attention. When some of her students are a bit distracted on one task, talking to friends instead of reading Catey says, â€Å"Since I always assume the best of my students, I assume the noise I hear is students reading aloud or discussing their novels. However, it’s time to read silently now instead of reading aloud† (Punishment, 1). This sounds as a good strategy but personally I disclaim this thesis. This doesn’t work all the time. I am trying to be strict with my students and according to this the pupils have to observe the rules in my classes. That doesn’t mean that I admit the severe punishment but rarely the stern warnings. I agree with the following techniques used by Anne Catey (2001) to modify behaviour including giving â€Å"zeroes for incomplete, inappropriate, and/or missing work and taking points off at the end of a quarter for lack of participation and/or poor listening†. As expected, these methods are effective for some of the pupils but not for the others. Related to the above-mentioned topic it could be noticed some of the classroom discipline strategies utilized in Australia, China and Israel. On the basis of elaborated research in these countries some psychologists and school principals (Xing Qui, Shlomo Romi, 2005) conclude that Chinese teachers appear less punitive and aggressive than do those in Israel or Australia. Australian classrooms are presented as having least discussion and recognition and most punishment. In Australia (Lewis, 2005) as concerned to the study the teachers are characterized by two distinct discipline styles. The first of these is called â€Å"Coercive† discipline and comprises punishment and aggression (yelling in anger, sarcasm group punishments,  etc). The second style, comprising discussion, hints, recognition, involvement and Punishment, is called â€Å"Relationship based discipline† (Lewis 7). Coercive discipline according to the above-mentioned authors means the teacher’s behaviour is such as â€Å"shouting all the time, unfairly blaming students, picking on kids, and being rude, to stimulate student resistance and subsequent misbehaviour† (Lewis, Ramon 2). The importance of classroom discipline arises not only from students’ behaviour and learning as outlined above. It depends also on the role of the teacher. Sometimes it is obvious that teachers are not be able to manage students’ classroom discipline and it can result in stress. So,â€Å"classroom discipline is a cohesion of teacher stress† (Lewis 3). Chan (1998), reports on the stressors of over 400 teachers in Hong Kong, claims that student behaviour management rates as the second most significant factor stressing teachers. In the article Teachers’ Classroom discipline several strategies have been presented for improving classroom management. They are Punishing (move students’ seats, detention), Rewarding (rewards, praises), Involvement in decision-making (decides with the class what should happen to students who misbehave), Hinting, Discussion and Aggression. Another strategy for improving discipline in class is conducting questionnaires between the students. It is an appropriate approach for defining students’ opinion about behaviour problems. In each Chinese and Israeli school a random sample of classes at all year levels have been selected. As a research assistant administered questionnaires to these classes their teachers completed their questionnaires (Yakov J. Katz 7). In comparison to all of the mentioned countries the model in China is a little different in that students support use of all strategies except Aggression and Punishment. Based on the conducted research the only strategy to range within a country by more than 2 ranks is Punishment, which ranks as the most common strategy in Australia, and the fourth and fifth most commonly used strategy in Israel and China. The author, Xing Qui generalises that, â€Å"there is not more Punishment at the level 7-12. â€Å"Classroom discipline techniques showed that students in China, compared to those in Australia or Israel, report less usage of Punishment and Aggression and greater use of Discussion and the other positive strategies. At the end of their article â€Å"Teachers’ classroom discipline and Student Misbehaviour in Australia, China and Israel â€Å"(p. 14) the authors recommend that teachers need to work harder to gain quality relationships with difficult students. What I have drawn from reviewing literature so far is that teachers are able to use different techniques for enhancing classroom management in their profession. After making a thorough survey on the above-mentioned issue I would like calmly to express my position. It is harder for the teacher to keep the student focused on any frontal instruction. That’s why as with all classroom management practices, the teachers should adapt what they like to their classroom, taking into consideration the age, ethnicity, and personality of the class as a group, and of them as teachers. Much of the disruptive behaviour in the classroom can be alleviated before they become serious discipline problems. Such behaviours can be reduced by the teacher’s ability to employ effective organizational practices. These skills are individual for each teacher. The lecturer should become familiar with school policies concerning acceptable student behaviour and disciplinary procedures. Establishing rules to guide the behaviour of students is also important. Once these standards are set up the teachers have to stick to them. I agree with the authors who prefer involving the positive approach in behaviour management. But I also accept that some situations are more complicated than the others and in this case the teachers must take drastic measures against inappropriate students’ behaviour.

KFC for Kentucky Fried Chicken

?KFC for Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great.Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders,† Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heinlein, who was taken over by the Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China.The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard â€Å"bucket,† which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957.Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan â€Å"finger licking' good,† which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good. † Unethical issues in KFC Company 1. Provide Greasy Unhealthy Food The growing and bustling population of today is obviously differ ent from the population of the previous decades in terms of health and nutritional attitudes and behaviors.People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. Being one of the most popular fast food restaurants and with millions of people patronizing the products and foods offered by the company, it is important the company adheres to ethical standards specifically in terms of providing healthy foods.However, it has been observed that KFC is using oil which contains Tran's fatty acids and contain in monosodium glutamate, which is MSG. This is noted to increase cholesterol and even increased the risk of having heart disease and obesity. As authorities discovered this, the case was being carried over by the consumer group Centre for Science in the P ublic Interest and told the company to use healthier cooking products than the one they are using. 2. Protests by PETA KFC is the world's largest chicken fast-food chain in the world with more than 9900 stores at an average annual consumption of nearly 800 million chickens in all over the world.In order to reduce costs, KFC chicken suppliers kept the chickens in overcrowded cages and given drug to urging their growth so that they are usually too heavy and can't even walk. In year 2003, PETA organization (Association of Ethical Treatment of Animals) found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention. In the video can see the staff do anything to abuse the chicken, they often cut off their wings, slamming them to the wall, punched them as sandbags, kicked them as football.At slaughter, the chicken' throats are slit and dropped into tanks of scalding-hot water while they are still conscious. They abuse the chickens alive to d eath and then gave to outlet frying as delicious fried chicken serve all around the world. .3. Advertisement Mislead Nowadays, advertising communication play a importance role in our society. As we all know, fast food is high fat and calorie food, cellulose content is low, long-term consumption will lead to obesity, endangering the liver and other organs healthy.But fast-food ads never mentioned these issues, always promoted eating fast food is a modern lifestyle and fashionable, the food is fresh and tasty, nutrition and health. This is a food culture and lifestyle misleading from advertising, especially to young people and children. In 2003 autumn, KFC played â€Å"health card† at TV ad, saying that Kentucky Fried Chicken â€Å"has the human body the necessary carbohydrates, is a daily non-integral part of the menu. â€Å"This ad exaggerated the Kentucky Fried Chicken features, many people discontent into this broadcast, the U.S. Federal Trade Commission specifically to t his investigation. Under pressre from all sides, soon KFC Company takes off this advertisement. In this year July, ASA (Advertising Standards Authority), found that the U. S. KFC have an ad misleading consumers think that the fresh chicken is on daily basis delivered to every KFC outlets, this suspected of misleading to consumers. Advertising content shows a young chef side of a chicken sprinkled with flour, says: â€Å"I want to cook the most delicious food, secret is use the correct materials, like this fresh chicken†.Ad adds the narration: â€Å"Kentucky Fried Chicken, fresh meat. Every store, Every day. † But the ASA found that KFC chicken are delivered to each stores three times per week, it was decided shall not broadcast the ad, unless modified. Solution of KFC Company 1 Provide Healthy Product The traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term plans that will also maintain these developments even in years to come.KFC Company should realize that their does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of KFC should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. Nowadays, people are more concerned with their health and figures than ever before.Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. In this case, KFC should start research on healthier ingredient like offering roaster chicken instead of fried chicken and provide low fat, low calories product to consumer. For example, McDona ld's recently have announced that they will use organic milk to product the coffee and chocolate in future.As consumers increasingly concerned about the source of food, McDonald's also had to be improved for their own ingredient in order to increase the turnover. McDonald's (UK) director Steve Easterbrook said, British consumers increasingly focusing on the quality of food sources and the realm of ethics, which has led to Britain's organic dairy products has been greatly welcomed, so we also decided to provide our customers changes in the quality of milk. At the same time, we also hope that through this change, can increase the level of consumption of organic milk, organic dairy products market, contribute to the development.Well-known dairy company Arla is a McDonald's milk supplier, said the organic milk market development more and more powerful, and we are very pleased to see McDonald's fast food industry to lead the transition to organic dairy products. Other than that, in 2008 McDonald's launches a new â€Å"cooked in a canola oil blend' symbol to the packaging of menu items cooked in oil to help inform customers that these products are cooked in a blend of canola and sunflower oil which is virtually trans fat free and less than 10 per cent saturated fat.In March, McDonald's introduced a new range of seared, 100 per cent chicken breast fillet products, providing a skinless, lower-fat alternative to deep fried chicken. Hence, KFC should develop and providing healthy product by using alternative oils which do not contains Tran's fatty acids and reducing the amount of MSG increasing the amount of protein in the process. This will convey a message to the consumers and let them know that KFC's chicken will maintain its taste without use great amount of MSG and oils which can contains Tran's fatty acids and will not harm to the consumer's body.By changing of the menu and the ingredient of cooking, this may rebuild their image and reputation from public because image plays the important roles in company in order to survive in future. In the selflessness theory of the Seven Principles of Public Life issued by the International Federation of Accountants (IFAC) state that the holder of public office should act personally in term of public interest not only gain benefit to themselves.Therefore, KFC should not only promote their new product, they should also put themselves in the shoe of their customers by understanding their requirements and responsible to make sure that the products are not harming the consumer's healthy lifestyle. 2 Responsibility to Animal Welfare With economic development and social progress, people towards animal's attitude have a series of changes. As result, some countries come up with animal welfare laws and regulations.In addition, with the improvement of living standards in developed countries on food safety and health have become increasingly stringent requirements, the WTO also requires on this. PETA advocates to promote animal welfare, the main purpose is to have better human beings, in a reasonable and humane use of animals at the same time taking into account the welfare of animals that live to be comfortable and not painful death. Some studies show that in dirty and dense environment, pigs, chickens, ducks and other animals, their immunity will be greatly reduced and it is easy to fall ill, thus causing animal diseases.If an animals suddenly suffering in terror state, it will secret a large quality of adrenal and it will affecting the quality of the meat and these hormones may have hazardous on human health. After exposing the video of inhumane slaughter of chickens, PETA has been keep open condemnation on the KFC. KFC company should pay enough attention on this case, continuous improvement of the chicken breeding method and it living environment. This is the only way to ensure the chicken welfare, otherwise KFC will facing enormous obstacles from public.Besides that, KFC should made a c ommitment to require supplier farms to take measures to improve animal breeding environment, not forced feeding, not cruelty to animals and reduce suffer as much as possible when slaughtering process, or they will stop purchasing from them. PETA organization had proposed in change of using poison gas to slaughter chickens, this can reduce the pain of death to zero and reduce the contact between handlers, and would not affect on the quality of meat. Thus, KFC company should consider this propose and do their best to implement it in future.To support the view, deontological theory explains that it is a moral duty for individual to make the right decision determined not by its consequences but by obligation and commitments. 3 Improve Public Relationship TV media has an important impact on people to their moral values, self-awareness, and values. Advertising can influence people's attitudes change and affecting people's consumer attitudes and values. Therefore, if the information of ads are no false it will cause a negative impact on the socio cultural.Young people and children are important consumer group for KFC, many parents concerned about KFC food contained in the low nutrition and high-calorie, worried that will cause children's bad eating habits and nutritional imbalance caused by such issues. In fact, the media has a huge influence, if used properly will be able to play a significant positive effect. KFC should development of many more healthy, low calorie meals and other nutrition and health portfolio selection, and should clearly marked on the number of calories, nutrients, energy and nutrient density and the consumption of different age groups.So that, KFC can advocacy the healthy diet and exercise ideas in their ads, indicating the nutritional information, educating parents a correct idea and providing children the correct healthy diet knowledge. KFC company can also partnership with other public relation company holding a long-term, large-scale, cross -media public relations activities to advocacy the concept of the importance of health, encouraging of healthy eating and regular exercise habits, and provide a testing of body fat index (BMI) to public and also pay attention to the needs of disadvantage ethnic communities.Besides, by promote healthier eating habits to the public, it will win back consumers confidence and increasing its publicity with a more favorable corporate image. According to Mike Roberts, McDonald's president and chief operations officer, he said that, â€Å"There is nothing more important to McDonald's than building customer trust and loyalty around the world†. Furthermore, the ethical theory of moral relativism which can applies to people who believe that an act is right if approves by the social group in which person belong.4. 0best Practice & Value In my opinion, ethical business, safety, environmental responsibility, social and sustainable development is the best practices that KFC Company should h ave. KFC shall always identify the needs, wants and interest of its consumer and to provide the desired satisfactions more effectively than its competitor in such a manner that preserves or improves the well-being of both the consumers and the society especially in terms of health nutrition.KFC had act responsibility to committed providing their customers with safe, delicious meals and maintaining operating their restaurants under the highest food safety standards. This commitment is at the heart of operations and supply chain management, and is evident in every aspect of business from raw material procurement to restaurant food preparation and delivery. KFC believe treating animals humanely and with care is a key part of their quality assurance efforts.This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Their goal is to only deal with suppliers who can provide an environment that is free from cruelty, abuse and neglect. Between recognize of maintaining high standards of animal welfare is an ongoing process. Training and education has and will continue to play a key role in efforts. KFC will continue to work with experts so that the quality assurance employees and suppliers have the training and knowledge necessary to further the humane treatment of animals.The inclusion of the social responsibility concept to the business sector is not only necessary to broaden the companies' involvement to social matters. The application of social responsibility to organizations is in fact a main contributory factor to their profitability and to ensure that they always follow ethical matters while doing their business. According to the findings of Mohr and Webb showed that social responsibility plays a significant role in consumer appeal.The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of social resp onsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability. At present, the management of KFC has already realized the growing importance of social responsibility and that integrating this concept cannot be sufficiently supported by the optimization of shareholder value.Additionally, KFC has essential managing company in health, safety and community responsibilities this may lead KFC Company continuing success. 5 Proper Advertisement lead Advertisement is very essential for any business. Advertise can make a business wider. with out advertisement no business can run properly. 6 Suggestion & Strategic Options One of the responsibilities of an organization is to make sure that all their actions and business operations adhere to the ethical standards provided by the law.Other than strategies for marketing and management, businesses have considered other elements that play significant roles towards success. One of these important elements is ethics. As business requires social interaction and dealings, the strong recognition of what is morally right or wrong is then essential. In this reflective discussion, various ethical theories will be described. The main purpose of this paper is to identify the role of each theory to business and how these theories can be helpful to modern operations.All in all, it can be said that having a business organization that considers ethical management are business which can easily gain respect and good reputation from the customers. Contrary to the belief that social responsibility undermines businesses' profitability goal, this actually help in generating profit through customer loyalty and good company image. For Kentucky Fried Chicken, the company must be able to ensure that the products that they offer are healthy and nutritional, so as to ensure also that their gain customer trust, loyalty and respect. ï » ¿KFC for Kentucky Fried Chicken KFC for Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great. Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952.KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders,† Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s.Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heinlein, who was taken over by the Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market.PepsiCo spun off i ts restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard â€Å"bucket,† which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken and wraps, as well as salads and side  dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan â€Å"finger licking' good,† which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good.†Unethical issues in KFC Company1. Provide Greasy Unhealthy FoodThe growing and bustling population of today is obviously differe nt from the population of the previous decades in terms of health and nutritional attitudes and behaviors. People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity.Being one of the most popular fast food restaurants and with millions of people patronizing the products and foods offered by the company, it is important the company adheres to ethical standards specifically in terms of providing healthy foods. However, it has been observed that KFC is using oil which contains Tran's fatty acids and contain in monosodium glutamate, which is MSG. This is noted to increase cholesterol and even increased the risk of having heart disease and obesity. As authorities discovered this, the case was being carried over by the consumer group Centre for Science in the P ublic Interest and told the company to use healthier cooking products than the one they are using.2. Protests by PETAKFC is the world's largest chicken fast-food chain in the world with more than 9900 stores at an average annual consumption of nearly 800 million chickens in all over the world. In order to reduce costs, KFC chicken suppliers kept the chickens in overcrowded cages and given drug to urging their growth so that they are usually too heavy and can't even walk. In year 2003, PETA organization (Association of Ethical Treatment of Animals) found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention.In the video can see the staff do anything to abuse the chicken, they often cut off their wings, slamming them  to the wall, punched them as sandbags, kicked them as football. At slaughter, the chicken' throats are slit and dropped into tanks of scalding-hot water while they are still conscious. They abuse the chickens alive to death and then gave to outlet frying as delicious fried chicken serve all around the world.3. Advertisement MisleadNowadays, advertising communication play a importance role in our society. As we all know, fast food is high fat and calorie food, cellulose content is low, long-term consumption will lead to obesity, endangering the liver and other organs healthy. But fast-food ads never mentioned these issues, always promoted eating fast food is a modern lifestyle and fashionable, the food is fresh and tasty, nutrition and health. This is a food culture and lifestyle misleading from advertising, especially to young people and children. In 2003 autumn, KFC played â€Å"health card† at TV ad, saying that Kentucky Fried Chicken â€Å"has the human body the necessary carbohydrates, is a daily non-integral part of the menu.†This ad exaggerated the Kentucky Fried Chicken features, many people discontent into this broadcast, the U.S. Federal Trade Commission specifically to th is investigation. Under pressre from all sides, soon KFC Company takes off this advertisement. In this year July, ASA (Advertising Standards Authority), found that the U.S. KFC have an ad misleading consumers think that the fresh chicken is on daily basis delivered to every KFC outlets, this suspected of misleading to consumers. Advertising content shows a young chef side of a chicken sprinkled with flour, says: â€Å"I want to cook the most delicious food, secret is use the correct materials, like this fresh chicken†. Ad adds the narration: â€Å"Kentucky Fried Chicken, fresh meat. Every store, Every day.† But the ASA found that KFC chicken are delivered to each stores three times per week, it was decided shall not broadcast the ad, unless modified.Solution of KFC Company1 Provide Healthy ProductThe traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term  plans that will also ma intain these developments even in years to come. KFC Company should realize that their does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of KFC should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. Nowadays, people are more concerned with their health and figures than ever before.Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. In this case, KFC should start research on healthier ingredient like offering roaster chicken instead of fried chicken and provide low fat, low calories product to consumer. For example, McDonal d's recently have announced that they will use organic milk to product the coffee and chocolate in future. As consumers increasingly concerned about the source of food, McDonald's also had to be improved for their own ingredient in order to increase the turnover.McDonald's (UK) director Steve Easterbrook said, British consumers increasingly focusing on the quality of food sources and the realm of ethics, which has led to Britain's organic dairy products has been greatly welcomed, so we also decided to provide our customers changes in the quality of milk. At the same time, we also hope that through this change, can increase the level of consumption of organic milk, organic dairy products market, contribute to the development.Well-known dairy company Arla is a McDonald's milk supplier, said the organic milk market development more and more powerful, and we are very pleased to see McDonald's fast food industry to lead the transition to organic dairy products. Other than that, in 2008 M cDonald's launches a new â€Å"cooked in a canola oil blend' symbol to the packaging of menu items cooked in oil to help inform customers that these products are cooked in a blend of canola and sunflower oil which is virtually trans fat free and less than 10 per cent saturated fat.In March, McDonald's introduced a new range of seared, 100 per cent chicken breast fillet products, providing a skinless, lower-fat alternative to deep fried chicken. Hence, KFC should develop and providing healthy product by using alternative oils which do not contains Tran's fatty acids and reducing the  amount of MSG increasing the amount of protein in the process. This will convey a message to the consumers and let them know that KFC's chicken will maintain its taste without use great amount of MSG and oils which can contains Tran's fatty acids and will not harm to the consumer's body.By changing of the menu and the ingredient of cooking, this may rebuild their image and reputation from public becau se image plays the important roles in company in order to survive in future. In the selflessness theory of the Seven Principles of Public Life issued by the International Federation of Accountants (IFAC) state that the holder of public office should act personally in term of public interest not only gain benefit to themselves. Therefore, KFC should not only promote their new product, they should also put themselves in the shoe of their customers by understanding their requirements and responsible to make sure that the products are not harming the consumer's healthy lifestyle.2 Responsibility to Animal WelfareWith economic development and social progress, people towards animal's attitude have a series of changes. As result, some countries come up with animal welfare laws and regulations. In addition, with the improvement of living standards in developed countries on food safety and health have become increasingly stringent requirements, the WTO also requires on this. PETA advocates t o promote animal welfare, the main purpose is to have better human beings, in a reasonable and humane use of animals at the same time taking into account the welfare of animals that live to be comfortable and not painful death.Some studies show that in dirty and dense environment, pigs, chickens, ducks and other animals, their immunity will be greatly reduced and it is easy to fall ill, thus causing animal diseases. If an animals suddenly suffering in terror state, it will secret a large quality of adrenal and it will affecting the quality of the meat and these hormones may have hazardous on human health. After exposing the video of inhumane slaughter of chickens, PETA has been keep open condemnation on the KFC. KFC company should pay enough attention on this case, continuous improvement of the chicken breeding method and it living environment. This is the only way to ensure the chicken welfare, otherwise KFC will facing enormous obstacles from public.Besides that, KFC should made a commitment to require supplier  farms to take measures to improve animal breeding environment, not forced feeding, not cruelty to animals and reduce suffer as much as possible when slaughtering process, or they will stop purchasing from them. PETA organization had proposed in change of using poison gas to slaughter chickens, this can reduce the pain of death to zero and reduce the contact between handlers, and would not affect on the quality of meat. Thus, KFC company should consider this propose and do their best to implement it in future. To support the view, deontological theory explains that it is a moral duty for individual to make the right decision determined not by its consequences but by obligation and commitments.3 Improve Public RelationshipTV media has an important impact on people to their moral values, self-awareness, and values. Advertising can influence people's attitudes change and affecting people's consumer attitudes and values. Therefore, if the information of ads are no false it will cause a negative impact on the socio cultural. Young people and children are important consumer group for KFC, many parents concerned about KFC food contained in the low nutrition and high-calorie, worried that will cause children's bad eating habits and nutritional imbalance caused by such issues. In fact, the media has a huge influence, if used properly will be able to play a significant positive effect.KFC should development of many more healthy, low calorie meals and other nutrition and health portfolio selection, and should clearly marked on the number of calories, nutrients, energy and nutrient density and the consumption of different age groups. So that, KFC can advocacy the healthy diet and exercise ideas in their ads, indicating the nutritional information, educating parents a correct idea and providing children the correct healthy diet knowledge. KFC company can also partnership with other public relation company holding a long-term, large-scale, cross-media public relations activities to advocacy the concept of the importance of health, encouraging of healthy eating and regular exercise habits, and provide a testing of body fat index (BMI) to public and also pay attention to the needs of disadvantage ethnic communities.Besides, by promote healthier eating habits to the public, it will win back consumers confidence and increasing its publicity with a more favorable corporate image. According to  Mike Roberts, McDonald's president and chief operations officer, he said that, â€Å"There is nothing more important to McDonald's than building customer trust and loyalty around the world†. Furthermore, the ethical theory of moral relativism which can applies to people who believe that an act is right if approves by the social group in which person belong.4.0best Practice & ValueIn my opinion, ethical business, safety, environmental responsibility, social and sustainable development is the best practices that KFC Company sh ould have. KFC shall always identify the needs, wants and interest of its consumer and to provide the desired satisfactions more effectively than its competitor in such a manner that preserves or improves the well-being of both the consumers and the society especially in terms of health nutrition. KFC had act responsibility to committed providing their customers with safe, delicious meals and maintaining operating their restaurants under the highest food safety standards. This commitment is at the heart of operations and supply chain management, and is evident in every aspect of business from raw material procurement to restaurant food preparation and delivery.KFC believe treating animals humanely and with care is a key part of their quality assurance efforts. This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Their goal is to only deal with suppliers who can provide an environme nt that is free from cruelty, abuse and neglect. Between recognize of maintaining high standards of animal welfare is an ongoing process. Training and education has and will continue to play a key role in efforts. KFC will continue to work with experts so that the quality assurance employees and suppliers have the training and knowledge necessary to further the humane treatment of animals.The inclusion of the social responsibility concept to the business sector is not only necessary to broaden the companies' involvement to social matters. The application of social responsibility to organizations is in fact a main contributory factor to their profitability and to ensure that they always follow ethical matters while doing their business. According to the findings of Mohr and Webb showed that social responsibility  plays a significant role in consumer appeal. The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of social responsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability.At present, the management of KFC has already realized the growing importance of social responsibility and that integrating this concept cannot be sufficiently supported by the optimization of shareholder value. Additionally, KFC has essential managing company in health, safety and community responsibilities this may lead KFC Company continuing success.5 Proper Advertisement leadAdvertisement is very essential for any business. Advertise can make a business wider. with out advertisement no business can run properly.6 Suggestion & Strategic OptionsOne of the responsibilities of an organization is to make sure that all their actions and business operations adhere to the ethical standards provided by the law. Other than strategies for marketing and management, businesses have considered other elements that play significant roles towards success . One of these important elements is ethics. As business requires social interaction and dealings, the strong recognition of what is morally right or wrong is then essential. In this reflective discussion, various ethical theories will be described. The main purpose of this paper is to identify the role of each theory to business and how these theories can be helpful to modern operations.All in all, it can be said that having a business organization that considers ethical management are business which can easily gain respect and good reputation from the customers. Contrary to the belief that social responsibility undermines businesses' profitability goal, this actually help in generating profit through customer loyalty and good company image. For Kentucky Fried Chicken, the company must be able to ensure that the products that they offer are healthy and nutritional, so as to ensure also that their gain customer trust, loyalty and respect.

4th Nine Weeks Test #1 Flashcards Example for Free

4th Nine Weeks Test #1 What is the background/purpose for Paul Revere’s ride? -Purpose: Inform people about a historical event, and tell them why it’s important now -Background: Paul Revere rode through a bunch of Massachusetts cities to tell people that the British were coming to invade them. Describe the plot line for â€Å"Paul Revere’s Ride†, Exposition -Exposition: This story takes place during the deep night of April 18, 1775. It is in different places in Massachusetts such as the Charlestown shore, Medford, Lexington, and Concord. It’s about Paul Revere and his friend, who lived in the early American colonies. Describe the plot line for â€Å"Paul Revere’s Ride†, Rising Action -Rising Action: He talked to his friend in the evening about how ready the would be if the British came. Just as the moon rose, a British ship, The Somerset, appeared over the bay. The friend heard the ship. He ran to the Old North Church and hung up 2 lanterns, because the British came by sea. Paul Revere saw that his friend had hung up the lanterns, so he took off fearlessly to warn people. Paul Revere warned different cities (Medford/midnight, Lexington/one am, Concord/2 am Describe the plot line for â€Å"Paul Revere’s Ride†, Climax -Climax: The narrator described that even though the British came in strong, the farmers fought back hard. The farmers won and the British retreated. Describe the plot line for â€Å"Paul Revere’s Ride†, Falling Action -Falling Action: The narrator summarizes everything that happened Describe the plot line for â€Å"Paul Revere’s Ride†, Denoument -Denoument: The narrator, as well as summarizes everything that happened, says that the history of this event is very important to our nation. We will always remember what Paul Revere did. Describe the setting of â€Å"Paul Revere’s Ride†. Night of April 18, 1775 in Massachusetts Describe the characters of â€Å"Paul Revere’s Ride†. Paul Revere, his friend, people of Charlestown, Medford, Lexington, Concord Contrast between the peaceful night and the violence of the approaching revolution. â€Å"Paul Revere’s Ride† Peaceful night for the farmers until Paul Revere came in and described that there would be a lot of violence coming-the British were looking to conquer and kill. What is the impact on the reader of the the narrative poem focus in on one person, Paul Revere, instead of a group of people who actually completed the night’s task? If it weren’t for Paul Revere, the people who completed the task wouldn’t have even known that the British were coming. He was one of the key parts of keeping America alive. What are the basics of Abraham Lincoln’s historical impact and assassination? Good president, but was beaten down a lot. Was with the North in the Civil War, and was against slavery. Was shot at the Ford Theatre, died the next day. Why were there so many details in the literature read about Abraham Lincoln? (assassination story) It was important to the whole story. It was vital to understanding all that happened and making sense of it all. Describe how there was a foreshadowing of Abraham Lincoln’s assassination. Abraham Lincoln had a dream about it Describe how the tone and effectiveness of â€Å"Oh Captain! My Captain!† by Walt Whitman would make somebody like it more. It was a poem, and it wasn’t as gory as the other story. It rhymed, and it helped me to understand a lot of what happened from the people’s perspective. Many American citizens had a connection with President Lincoln, and they were devastated when he died. He was leading the country in the right direction. Describe the extended metaphor in â€Å"Oh Captain! My Captain!†. They treated President Lincoln like the captain of the ship, and he was lying on the deck of the ship dead. What was Walt Whitman’s purpose for writing the poem, â€Å"Oh Captain! My Captain!† It gave a real sense of what it was like to lose the president. We read about it in different stories, but it’s different to see it from this perspective. What was something significant happening in the country during Mark Twain’s life? What was the event that set off Mark Twain’s job hunt and adventures? Describe Mark Twain’s personality/writing style. He’s a humorous writer, and a little quirky in a sense. He’s very philosophical, and tries to come up with morals for his stories. Why is Mark Twain let go from his jobs mentioned prior to his 2nd attempt at mining in his personal narrative? He never put any thought into them. Why did Mark Twain walk away from writing for good? He died. He never â€Å"walked away from writing†, except for two short times while writing Huckleberry Finn. What is a fable, and what is it’s purpose? Characters being animals that have personalities and traits like humans, has a moral lesson, generally written for children Mocking political figures, exaggeration to bring about change, points out flaws in a person, society, or idea. Gives inanimate objects human traits What is Twain suggesting about art critics through the words and actions of his animal characters? He’s suggesting that everybody is entitled to their own opinions. Art critics criticize paintings that other people think are beautiful. â€Å"You know something that I don’t know†, in a drama setting, specific irony happens, and it’s normally where the viewer knows what’s going to happen because it’s set up that way, and the people in the movie don’t. What was the significance of the cat’s description of a mirror in Mark Twain’s fable? The significance was that it showed the reader that maybe the cat didn’t know as much as he thought he knew. Each animal is eager to test the mirror after hearing about other’s experiences in Mark Twain’s fable. What does this reveal about human nature? Everybody wants to be right and prove the other wrong. What is the moral of Mark Twain’s fable? You can find in a text whatever you bring, if you will stand between it and the mirror of your imagination. You may not see your ears, but they will be there. realism and mark twain A Presidential Candidate Mark Twain Mark Twain "Advice to Little Girls" and "Invalid's Story" Mark Twain Gilded Age Notable People and famous quotes Samuel Clemens - Mark Twain Vocab Quiz - Mark Twain, Story of an Hour, Poems, and Wagner Matinee english// mark twain The Adventures of Huckleberry Finn: Chapters 4-7 Mark Twain Biography company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints We will write a custom sample essay on 4th Nine Weeks Test #1 specifically

None Essay Example | Topics and Well Written Essays - 250 words - 29

None - Essay Example Package is also important because of the exclusive control that the product storeowner has over it. Unlike brand that depends on influence for creation and sustenance, package remains the same and as created by the product owner (Black 1). Marketers also and erroneously assume that packaging aims at capturing a customer’s attention into purchase. One of the roles of packaging is attraction and retention of customers. Sensitivity to the target market and branding objectives is important to effects of packaging on the role. A package, which can also develop a brand, may be effective to attract new customers and to retain existing customers through visibility and attractive features or disrupt existing customers. Packaging can also be used to communicate changes in product and in brand into effective marketing. It also informs customers of product features and quality to help in closing sales. This is because of information that package can offer about a product, such as ingredients, that makes a product outstanding from its competitors (Black 1). Black, James. â€Å"What is your product saying to consumers? Rethinking the role of the package in communications.† AdAge. January 18, 2011. Web. March 10, 2015.

Advanced HealthCare Management Assignment Example | Topics and Well Written Essays - 500 words - 7

Advanced HealthCare Management - Assignment Example Quality improvement in healthcare organizations is faced by a number of controversies. This emanates from the fact that there tends to be certain challenges associated with the implementation of QI and CQI in healthcare (Burns et. al, 2012). The first notable challenge in the implementation of QI and CQI in healthcare encompasses the inability to measure the quality with a lot of accuracy. There may be some management, as well technical issues that may create a barrier to the use of quality measures in a healthcare setting. For example, managers in a healthcare organization may not have the necessary knowledge on what they should do with the measures of quality in an organization. Most managers tend to lack the skills needed for the implementation and use of quality measures in an organization. This is despite the fact they may be having some knowledge on how to handle issues such as those related to finance (McLaughlin & Kaluzny, 2006). Managers lack knowledge on how to implement quality measures in a healthcare setting because they do not have the adequate training needed to implement the measures. In most cases, managers in healthcare organizations do not go for training that would enable them implement quality measures with a lot of ease. As a result, the improvement of quality in an organization may become problematic. Managers may also lack knowledge of implementation because they have limited knowledge about the actual delivery of healthcare services to patients. This is compounded by the fact that managers in a healthcare organization do not have a direct link to patients. The second challenge to the implementation of QI and QCI includes the nature of the quality measures, which the organization wishes to implement. This is because most measures of quality in an organization tend to be based on the validity, as well as the reliability that can be placed on such measures. In most cases, it becomes challenging to evaluate the

Social Ideals of Motherhood, Parenting, and Reproduction (responses) Essay

Social Ideals of Motherhood, Parenting, and Reproduction (responses) - Essay Example Dubois birth control assertion is in fact a state policy now to provide reproductive health to protect women from childbirth mortality. Society has already recognized the injustices of incorrect perspective about women, motherhood and parenting. Racism as Dubois had fought before is no longer tolerated in the workplace nor does it make a coloured woman unfit for motherhood. Davis complaint of women’s unfair treatment at work is slowly being eradicated albeit it has to be admitted that it still exist today. Conscious efforts however are already been made to make to end this discrimination at work. For example, US military has removed the ban on women for combat positions. The economic reality also compels both wife and husband to work together to sustain the household. To those couples who have the opportunity to work together, the option of two breadwinners has become the favourable option rather than merely having the wife stay at home. The social and economic reality makes the assertions of these thinkers either a given or being accepted as fact that it is no longer being

Mutually Assured Destruction Research Paper Example | Topics and Well Written Essays - 3000 words

Mutually Assured Destruction - Research Paper Example Their own children fought the first man versus man battle with Abel as the first human casualty. From then onwards, from the Book of Genesis to the Book of Revelation, every chapter exposes the wars human beings have had to win. On the other hand, the theory of evolution paints an even more difficult birth for the human kind. It is survival of the fittest. Perhaps the Homo sapiens specie is indeed the fittest because it had survived the tests of time and nature. Sadly though, we did survive millions of years of evolution only to stand at the brink of total annihilation on our own hands. Apparently, Armageddon would come not through the Beast of the Book of Revelation or through a colliding giant asteroid. Contrary to the prophecies of prophets and filmmakers, the end of days would be brought by the beast of man called nuclear weapon when the interests of the world’s powers collide. Worse, there is no need for a world war three in order for the world to be in chaos. All it need s is a war between two nuclear superpowers and the earth will stand still, or whatever is left of it. War in this day and age is unthinkable but we need to think about it. War in the twenty first century is simply mad. Well, as a matter of fact, it is MAD. This paper shall look into the theory of war called Mutually Assured Destruction (MAD) and its role in the World War I, World War II and the Cold War. Moreover, this paper shall explore into the future of weapons and war in light of the technological advancements of our time. The MAD Theory When John F. Kennedy took over the reins on January 20, 1961, he declared in his inaugural address: "Let every nation know, whether it wishes us well or ill, that we will pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty.† Essentially, this was a confirmation that from then onwards, the USSR will never catch up on the mighty USA. The government will do everything in its power and utilize all available resources to ensure that the USA shall remain the world’s guardian of democracy and anyone who chose to disagree and oppose shall feel its power. True to his words, the President brought in Robert McNamara from the business sector to help him pound the competition and ensure its monopoly on world power. And McNamara managed the Department of Defense like he would a multinational company – always with a sharp eye on profit and always calculating the odds with the aid of cost-benefit analysis. The US developed more products that would be a big hit in the world market (read: weapons that would destroy the world). And the business of war was indeed good. President John F. Kennedy’s Secretary of Defense Robert McNamara introduced the world to the concept of Mutually Assured Destruction otherwise known as simply MAD. In his own words: â€Å"Mutual Assured Destruction is the foundation of deterrence†¦ If you want a stable nuclear world†¦ it requires that each side be confident that it can deter the other. And that requires that there be a balance and the balance is the understanding that if either side initiates the use of nuclear weapons, the other side will respond with sufficient power to inflict unacceptable damage. Mutual Assured Destruction. So Mutual Assured Destruction is the foundation of stable deterrence in a nuclear world. It's not mad, it's logical.† (Interview) Robert McNamara is credited with the doctrine of Mutually Assur

Schistosomiasis Term Paper Example | Topics and Well Written Essays - 1250 words

Schistosomiasis - Term Paper Example al 2013). One part of the world that has been seriously affected by various types of diseases can be said to be Africa and one common disease that is found in the tropical segments of this continent is Schistosomiasis. What is Schistosomiasis? Schistosomiasis is more popularly known as bilharzia or snail fever and refers to several parasitic ailments (The Carter Center, 2013). The name is derived from the fact that the parasitic diseases can be caused by a number of trematodes species that belong to a genus known as Schistosoma (Thetiot-Laurent et. al 2013). It is also called snail fever because snails happen to act as intermediaries between hosts (that is, hosts that are categorized under mammals.). The snails can be said to carry the disease and affect those who may come into contact with them or their surrounding environment such as small water bodies (Crichton-Harris, 2009). The infected snails contaminate the water that they are in and when this water is used by an individual, t hey open themselves up to the possibility of getting infected. Its contraction through contaminated water is one of the reasons that this disease is a problem in Africa as many individuals from rural regions do not have access to sanitized water and therefore are at a greater risk of being infected due to their environment. Non-sanitized water is a big problem in many parts of Africa and thus diseases such as bilharzia have a greater transmission rate as compared to other regions in the world (James et. al 2006). In most cases schistosomiasis is a chronic illness that can have a serious effect on those who contract it. The disease has the capability to damage the internal organs of an individual if the disease is not treated quickly. Schistosomiasis can also have serious consequences for children as they face the risk of cognitive development impairment and growth can sometimes be affected as well (James et. al 2006). Some forms of schistosomiasis such as urinary schistosomiasis inc rease the risks for an individual with regard to other diseases such as bladder cancer (Strickland, 2006). Signs and Symptoms There are a number of symptoms that one can look for to identify whether an individual has been infected with the parasitic disease. Some of the symptoms that an individual may suffer from include physical aspects such as suffering from diarrhea, fever and a cough. The individual may also experience abdominal pains as well as fatigue when they have not been very active (Botros et. al 2005). During the initial stages of the infection, the individual may suffer from mild itching where the body came into contact with the contaminated water. These symptoms can be confused for something else or even overlooked all together thus it is essential that individuals living in areas where they are under risk of infection be vigilant in ensuring that they are able to detect the disease during its early stages. As the disease progresses there are a number of symptoms that enter into the fray of action but will require medical tests to be identified. These symptoms include an increase in the individual’s white blood cells in the body (Thetiot-Laurent et. al 2013). Organs such as the liver and the spleen may also turn out enlarged as the disease progresses. Urinary schistosomiasis may also result in the development of sores in the genital area. This is one of the more serious symptoms as the lesions that are developed in that area

Discuss the reason why Jimmy Carter was so unpopular with the US Essay

Discuss the reason why Jimmy Carter was so unpopular with the US electorate - Essay Example Besides, he also created a department of energy to conserve energy besides ensuring price controls. His tenure was during the period when Arab countries put oil embargo on US and resultantly a new energy policy was devised to ensure the development of alternative energy sources besides conserving and price controls. He was also a very strong follower of human rights and was the main personality behind the Egypt-Israel peace deal. Despite his achievement, however, during the end of his period, he fell out of the favor of US electorate for different reasons. There are four important incidents which resulted into a gradual decline in his popularity and resultantly he was unable to get elected for the second time. Jimmy Carter was the 39th President of US and served as President of United States of America from 1977 to 1981. Prior to becoming president, he also served as a Senator and Governor of Georgia. His tenure was remarkable for the reasons that he was instrumental behind the creation of department of education and department of energy- two departments which became responsible for education and energy in the country. (Brinkley and Dyer, 2004)Â   Department of Education was formulated in order to standardize the education across the whole country and ensure that each citizen of the State receives same education regardless of the differences in the social and economic standing of the family. Apart from this, the department of energy was formulated to not only device policies for the conservation of the energy but also ensure price controls besides developing the sources for alternative energy. Starting from such a humble beginning, the tenure of Carter may be considered as a mix bag. At one hand he was successful in ensuring peace deals between Egypt and Israel while on the other hand, he was unable to control the damage done by few events at the end of his tenure. He gradually started to lose popularity as

Material Review Essay Example | Topics and Well Written Essays - 1000 words

Material Review - Essay Example The game is easy to ply, and any child despite their proficiency in English finds it easier and fun. For such bilingual students, the instructor can start by saying â€Å"I spy with my little eyes something green† in the students native language, and then the child is supposed to guess what the teacher would be referring to. Such cycle is repeated over and over; the things the teacher refers to once identified can then be given English names to enable students to comprehend such items in English as well as connecting to their native language. The creator of the game has published numerous books that have helped students in grasping such concepts much easily. The class room has 20 students between 9 and 11 years at grade 5, and the students are proficient Spanish speakers. Students have enrolled for an English lesson, while most of them are first and second generation immigrants from Spain. The reason behind selection of this game is its great importance in involving students i n the learning processes, improving the thinking capacity of a child, and connecting between written, verbal, and visual elements in the learning process. ... Such materials will therefore help such young leaners to connect between their native langue and English, and comprehend such meanings, which will be a major step towards learning English. The material chosen for the lesson is appropriate as it will enhance creativity and improve thinking among students. At grade 5, such students should have an ability to communicate using images and portray creativity in the learning processes as well as use of selected principles and elements in creating images according to certain defined criteria (Ministry of Education, 40). Therefore, the learning material is aimed at enabling students to reflect on items in their own native language and translate such reflection into English langue, which will enable them to grasp the basic concepts verbally and in written format. Freeman and Freeman (36) argues that the key to acquisition is receiving messages that we understand; implying that understanding directions in a foreign language will require the stu dent to make meanings in their own language first. The specific context of the lesson will involve enabling students to grasp concepts in a foreign language, and connect such learning to their own language. Therefore, at first the instructor will lead the class by initiating the â€Å"I spy† game, pinpointing visible elements in the compound in Spanish, where students will be required to identify the specific elements; the instructor writes them down both in Spanish and English. Freeman and Freeman (36) argue that students will acquire ability to read and write the same way they acquire a second language. In writing the names of the elements identified by students in both

Richard III by William Shakespeare Essay Example for Free

Richard III by William Shakespeare Essay This essay is to assess how much sympathy the naà ¯Ã‚ ¿Ã‚ ½ve and harmless Hastings deserves after being fooled by the cunning Richard III and falling into his trap of trusting him.  In Act I Scene I, Richard plays the loving, faithful and devoted brother when Clarence arrives at the tower, and sympathises greatly with Hastings. He pretends to be worried by the news of Edwards poor health, suggesting not simply his family loyalty, but also his concern for the nation. In his conversations with both Clarence and Hastings, Richard slanders Queen Elizabeth and her relatives, blaming them for all of the ills that have befallen both Clarence and Hastings, claiming that is was she that convinced the king to have them sent to the tower in the first place. Throughout the conversation with Hastings, Richard flatters his victim, telling him what he wants to hear and as Hastings does not like Queen Elizabeth due to previous events, he is taken in by what Richard has been telling him. More pity that eagles should be mewd While kites and buzzards prey at liberty (1.1.line132-3). In this quotation, Hastings is using a metaphor describing his opinion on the matter of being sent to the tower by claiming that the eagles are he and Clarence who are trapped, whilst the kites and buzzards are the followers of the Queens court, who are allowed to do as they please. The shared dislike of Queen Elizabeth between Hastings and Richard kindles a friendship between them, and as the audience, we arent taken in by his false concern and so know that this technique Richard has used to intrigue Hastings is extremely effective, and Hastings has fallen into the trap of trusting Richard. In this scene, some empathy is directed towards Hastings because in only the first scene we have seen Richard cast Hastings under his spell and Hastings becomes captivated, oblivious to the apparent corrupt and depraved qualities of Richard. As the audience, from the outside looking in, we know a lot more about the sinister Richard than the character of Hastings due to the revelations in the opening soliloquy delivered powerfully by Richard, confessing his plans and motives to become king of England. In Act I Scene III, Old Queen Margaret, widow to the murdered King Henry and mother to the murdered Prince Edward enters a courtroom where persons such as Richard, Hastings, Buckingham and Queen Elizabeth are already present. She opens by reminding those attending of Richards earlier crimes interrupting the dispute to threaten and blame the assembled company that for overthrowing her husband, Henry IV. She is then accused of playing a part in the death of Richards brother, Rutland. Although attacked with allegations, Margaret is not deterred from her aim and proceeds to curse each of the characters in turn and prophesies their destruction. After cursing most of those surrounding her, when she reaches Hastings, she predicts And so wast thou, Lord Hastings, when my son Was stabbd with bloody daggers. God, I pray him, That none of you may live his natural age, But by some unlooked accident cut off (1.3.line 210-213). By saying this, she foresees that Hastings will not live his life to a natural age and will be beheaded. This curse comes true and Hastings happens to remember her prophecy in his last speech before his death. Margaret warns the company against Richard, Thou elvish-markd, abortive, rooting hog, Thou that was seald in thy nativity The slave of nature and son of hell (1.3.line 227-229). Margaret continues to argue with Richard, cursing him continually and then leaves. Rivers and Buckingham seem disturbed by her heavy-handed words but by way of contrast, Richard remains calm and pretends to repent the wrongs that he did Margaret. At the time when Hastings is cursed he seems displaced by Margarets words as he doesnt reply, but later shakes it off by remarking False-boding woman, end thy frantic curse, Lest to thy harm thou move our patience. (1.3.line 246-7) and seemingly does so to prove to the others that he is not worried about the denunciation by overtly putting on a bravado. In this scene, not much sympathy is inflicted towards Hastings, as although he seems to be deterred by the curse, he puts it to the back of his mind, attempting to impress those surrounding him, especially Richard after striking up a friendship, and therefore appears arrogant. Act II Scene I begins with the ailing Kind Edward attempting to make peace between all of his friends and family, endeavouring to tie up all ends before he soon dies. He asks Hastings, Rivers, Dorset and Buckingham to profess their loyalty to each other and for sake of one of the last of wishes of a dying man, they pretend to do so. King Edward, on his deathbed, is attempting to reunite his friends and family, trying to make sure that he can die in peace, knowing that his family is content.

Predatory pricing of petrol Essay Example for Free

Predatory pricing of petrol Essay Supermarket price wars are putting Britain’s small petrol stations out of business at the rate of one a day. Sainsbury’s, Tesco, Asda and Morrisons have this year embarked on a war to attract hard-hit consumers and the price of fuel has been central to their campaign. Morrisons is offering loyalty points on its new fuel card while Asda has launched a price comparison app for mobile phones to convince shoppers it has the cheapest fuel. Both Sainsbury’s and Tesco have offered money-off vouchers for petrol customers. The Retail Motor Industry Federation (RMI), a trade association representing the interests of 6 000 small petrol stations, is hoping the OFT inquiry will support its members, who believe that unfair and predatory pricing by the supermarkets and some major oil companies is making it impossible for them to compete. There are now about 8 000 small petrol retailers compared with 21 000 two decades ago and 40 000 in 1966. It predicts that in five years there will be very few independent petrol retailers left. The OFT inquiry comes at a time when the supermarkets have proved particularly effective at building up a huge stake in the petrol market. With the recession dragging on, households are keen to save even one or two pence a litre, particularly those families whose livelihoods depend on the use of a car. Between June 2007 and June 2012 – a period that saw  considerable crude oil price volatility – the price of petrol rose by 38% while diesel rose by 45%. In 2011, supermarkets accounted for 45% of total fuel sales from just 1 316 sites compared with 37.4 % in 2010. The OFT said the fuel market for Britain’s 33 million motorists is worth around  £32 billion a year, and accounts for 5p in every  £1 of household expenditure. But many have also blamed the Government and increases in fuel tax for soaring petrol prices. It takes 60% of the price of every litre of petrol in tax – the highest rate in Europe.

Repressed Childhood Memories or False Memory Syndrome

Repressed Childhood Memories or False Memory Syndrome My descriptive subject will focus on the rising alarm of reports of cases of child sexual abuse that cannot be documented and have questioned the validity of a number of memories of sexual abuse. The areas that will give spotlight too will include the human memory and its multifaceted progressions. We program and encode information in an interesting way such as in audio/ sound form that travels to our short term memory bank. All these memories may cause distortion due to evoking memories that may have taken place in a dream or it simply did not happen at all. A more precise definition of false memory will be shown. How the four stages of memory such as, encoding, retrieval, storage, and recounting processes apply to false/distorted memories? Afterward, the paper will take account of experimentations that have been done on the function of encoding based and retrieval based causes in regards to false memory recognition. The paper will also encompass how memories can be drastically predisposed and influenced by either authority figures, therapists, or by a family member. Eventually, the term repressed memories will come to light in the paper. It will be significant to explain what repressed memories are and how it arrives to ones mind. This will help the reader to understand the correlation between false memories and simply memories. Controversial debates will be brought the issue from one extreme to the other. How one believes that repressed memories are counted for vs. repressed memories is implanted. Ramifications of memory distortion and false memories will be added. Several research and clinical psychologists have raised grave concerns that these activities are fostering the creation of false beliefs and memories that implicate innocent people. Prior to expanding on what is false memory, I believe it is vital to shed some light on working memory and cognitive psychology. The single most central part of growth in cognitive theorization is the segment of memory, which is divided into encoding, storage, and retrieval. It is a scientific system unlike phenomenological methods such as Freuds theories. Cognitive psychology is more intoned with calculation and demonstration of thinking with scientific outputs. Let us delve into, what is working memory? Working memory is sort of like a border perimeter, division of the human memory scheme, which unites transitory storage compartment and operations of information to facilitate understanding through interpretation, instinct, and perception. Following, what is short term memory? Short term memory represents an information cubicle that has not been touched by any sort of manipulation thus far. What is long term memory? Long term memory is different from short term memory and working memory. Information that is stored in the short term memory bank may flow into the long term memory division with rehearsal and consequential association processes. Scientists claim that process of long-term potentiation, which involves a physical change in the structure of neurons, has been proposed as the mechanism by which short-term memories move into long-term storage (Peterson, 1959). Repressed Childhood Memories or False Memory Syndrome? Its time to reflect on how false memory creeps up in adults? Some adults who recover veiled memories of child sexual abuse are said to be associated with false memory syndrome or just simple truth. How does the court system distinguish between false memory syndrome and the truth? A female may argue, for instance, that her father sexually molested her frequently among the ages of 3 and 6. A man may possibly remember that a family member conducted sexual advances on numerous instances while he was about 14 years old. Frequently repressed memories surface during therapy for another problem, perhaps for an eating disorder or depression. Some experts believe that recovered memories are just what they appear to be-horrible memories of abuse that have been buried for years in the persons mind. They point out that at least 200,000 to 300,000 children in the US are victims of sexual abuse each year, terrible experiences that may leave the children vulnerable to dissociative amnesia. Studies in fact suggest that 18 to 59 percent of sexual abuse victims have difficulty recalling at lest some details of their traumas. Other experts believe that the memories are actually illusions false images created by a mind that is confused. I fact, an organization called the False M emory Syndrome Foundation now assists people who claim to be falsely charged with abuse. These theorists note that the details of childhood sexual abuse are usually remembered all too well, not completely wiped from memory. They also point out that memory in general is hardly foolproof. If the alleged recovery of childhood memories is not what it appears to be what is it? According to opponents of the concept, it may be a powerful case of suggestibility. These theorists hold that both the clinical and public attention has led some therapists to make the diagnosis without sufficient evidence. The therapists may actively search for signs of early sexual abuse in clients and even encourage clients to produce repressed memories. Certain therapists in fact use special memory recovery techniques, including hypnosis, regression therapy, journal writhing, dream interpretation, and interpretation of bodily symptoms. Perhaps some clients respond to the techniques by unknowingly forming false memories of abuse. The apparent memories may then become increasingly familiar to them as a result of repeated therapy discussions of the alleged incidents. In short, recovered memories may actually be iatrogenic unintentionally caused by the therapist. Whatever may be the outcome of the repressed memory debate, the problem of childhood sexual abuse appears to be all too real and all too common. The Board of Trustees of the American Psychiatric Association (APA) recently issued a statement in response to the growing concern regarding memories of sexual abuse. In part, the statement says: It is not known what proportion of adults who report memories of sexual abuse were actually abused. Many individuals who recover memories of abuse have been able to find corroborating information about their memories. However, no such information can be found, or is possible to obtain, in some situations. While aspects of the alleged abuse situation, as well as the context in which the memories emerge, can contribute to the assessment, there is no completely accurate way of determining the validity of reports in the absence of corroborating information. (Statement of the APA Board of Trustees, adopted December 12, 1993) References 1). American psychological Association (1994) Interim Report of the APA Working Group on Investigation of Memories of Childhood Abuse, APA (reprinted in Shepards Expert and Scientific Evidence Quarterly, 1994, Vol 2, p 465-467). The American Psychiatric Association has adopted a concern about memories of sexual abuse and the rise of reports that hold no merit. There has been a concern and puzzlement over the likelihood of false accusations. 2). American Psychiatric Association (1993, December 12) Board of Trustees Statement on memories of sexual abuse. The statement reveals that a proportion of adults who made testimonies about their child hood sexual abuses have not been able to provide proof. 3). Andrews, B, Morton, J., Bekerian, D.A., Brewin, C.R., Davies, G.M., Mollon, P. (1995) The recovery of memories in clinical practice. The Psychologist, 8, 209- 214. The authors discuss that memory recovery materialize as a frequent phenomenon. The position that patients declare are not founded on memories of real occurrences. 4). Arndt, J. (2010). The role of memory activation in creating false memories of encoding context. Journal of Experimental Psychology: Learning, Memory, and Cognition, 36(1), 66-79. doi:10.1037/a0017394. This journal defines present day hypothesis of false memory that advocates two methods in which unites in fabricating false memory. The first one enhances false memory (error-editing processes) and the second experiment using the DRM paradigm (Deese, 1959; Roediger McDermott, 1995) discovered the influence of manipulating the number of associates studied, study item presentation frequency, backward associative strength, and study time on error-inflating and error-editing processes separately by examining speeded and unspeeded recognition decisions. The outcome of the examinations signified that comprehensive theories of false memory phenomena must propose the existence of two different factors: one that increases false memory and is available early in memory retrieval, and one that usually, but not always, decreases false memory and is available later in retrieval. 5). Arndt, J. (2006). Distinctive information and false recognition: The contribution of encoding and retrieval factors. Journal of Memory and Language, 54(1), 113-130. doi:10.1016/j.jml.2005.08.003. In this journal review by Arndt, scientists have conducted four experimentations on the function of encoding-based and retrieval-based causes with the assembly in mind of false recognition. The results of the four experimentations recommend visual features encountered at encoding can become associated with representations of unstudied items and can lead to inflated levels of false recognition when unstudied items are tested in a visual format experienced at encoding or when participants utilize monitoring processes to search memory for evidence of perceptual information encountered during encoding. 6). Gallo, D. (2004). Using Recall to Reduce False Recognition: Diagnostic and Disqualifying Monitoring. Journal of Experimental Psychology: Learning, Memory, and Cognition, 30(1), 120-128. doi:10.1037/0278-7393.30.1.120. In this journal review Gallo, concentrated on reducing false recognition of related lures. Subjects were utilized with instructions given such as; following standard test directions and or following the usage of recalling to reduce false recognition. Results indicated exhaustively recalling a category allowed subjects to disqualify the lure as having occurred, analogous to recall-to-reject demonstrations in other tasks. 7). Gordon, Barry (1995, July 13) Review of The Myth of Repressed Memory. The New England Journal of Medicine, p 133-134. Repressed memory is described as distinct from forgotten memory, or from avoided memory. It is also distinct from any known form of amnesia. Repressed memory, as used by both believers and skeptics, is memory of a historic fact which has left no trace of its framework available to the conscious mind, to the extent that there isnt even any consciousness that there is *something* missing. 8). Hicks, J., Starns, J. (2006). The roles of associative strength and source memorability in the contextualization of false memory. Journal of Memory and Language, 54(1), 39-53. doi:10.1016/j.jml.2005.09.004. Hicks investigated the force of associative strength and retrieval heuristics in false source memory with final result discovered and demonstrated that source details of concepts most highly related to critical items are retrieved with false memories. 9). Jones, T. C., Jacoby, L. L. (2001). Feature and conjunction errors in recognition memory: Evidence for dual-process theory. Journal of Memory Language, 45(1), 82-102. doi:10.1006/jmla.2000.2761. This journal investigated the feature and conjunction errors in recognition memory using a dual-process framework. Scientists have conducted four experiments and found that feature and conjunction errors are based on familiarity in the absence of recollection. Investigators have also stated an approach that combines an item-associative distinction with a dual-process framework (e.g.,Yonelinas, 1997) also can account for these errors. 10). Rhoades, Geroge F. (1995) Therapeutic precautions to help prevent false memory allegations. Paper presented at the Annual meeting of the International Society for the study of Dissociation, Lake Buena Vista, Fl. Dr. Rhoades explains the risk of working with trauma survivors is the prospect of being sued for implanting false memories. Be sure to document all sessions and do not tell clients that you believe what they are saying is true. Dr. Rhoades gives further precautions for therapist in situations where they are faced with trauma survivors.

Dell Computers :: essays research papers

At age 13, Michael Dell was running a mail-order stamp-trading business, complete with a national catalog, and grossing $2,000 per month. At 16, he was selling subscriptions to the Houston Post. He enrolled at the University of Texas in 1983 as a premed student but soon became absorbed in computers and started selling PC parts out of his college dorm room. He bought random-access memory (RAM) chips and disk drives for IBM PCs at cost from IBM dealers, who often had excess supplies on hand because they were required to order large monthly quotas from IBM. Dell resold the components through newspaper ads at 10-15 percent below the regular retail price. By April 1984 sales were running about $80,000 per month. Dell dropped out of college and formed a company, PCs Ltd., to sell both PC components and PCs under the brand name PCs Limited. He obtained his PCs by buying retailers' surplus stocks at cost, then powering them up with graphics cards, hard disks, and memory before reselling them. His strategy was to sell directly to end users; by eliminating the retail markup, Dell's new company was able to sell IBM clones at about 40 percent below the price of an IBM PC. The price discounting strategy was successful, attracting price-conscious buyers and producing rapid growth. By 1985, the company was assembling its own PC designs with a few people. The company had 40 employees, and Michael Dell worked 18-hour days. By the end of fiscal 1986, sales had reached $33 million. During the next several years, however, PCs Ltd. was hampered by a lack of money, people, and resources. Michael Dell sought to refine the company's business model, add needed production capacity, and build a bigger, deeper management staff and corporate infrastructure while at the same time keeping costs low. The company was renamed Dell Computer in 1987, and the first international offices were opened that same year. In 1988 Dell added a sales force to serve large customers, began selling to government agencies, and became a public company ¡Xraising $34.2 million in its first offering of common stock. Sales to large customers quickly became the main part of Dell's business. By 1990 Dell Computer had sales of $388 million, a market share of 2-3 percent, and an R&D staff of over 150 people. Michael Dell's vision was for Dell Computer to become one of the top three PC companies.

Identity in Sylvia Plaths The Bell Jar Essay -- Plath Bell Jar Essays

Identity in The Bell Jar      Ã‚  Ã‚  Ã‚  Ã‚   A sense of individuality is essential for surviving the numerous emotional and physical obstacles encountered in daily life. A unique identity is perhaps one of the only true characteristics that defines an individual and is definitely a key principle for understanding and responding to one's atmosphere. In the "Bell Jar," Esther battles not only a deteriorating mental stability, but also a lack of a sense of individuality. Esther is a young, sensitive and intelligent woman who feels oppressed by the obvious social restrictions placed upon women, and the pressure she feels regarding her future. Undoubtedly these emotional burdens result not only in Esther's social and intellectual isolation, but also her impending mental breakdown. Clearly, Esther is deeply troubled by the hypocritical and often vicious world encompassing her, and feels overwhelmed and powerless to break free of her inner world of alienation. Instead of firmly establishing a genuine sense of self , Esther adopts and scrutinizes the images and personalities of the women in her life, which neither fit nor reflect her legitimate character.    Throughout the novel Esther is faced with numerous possibilities regarding her future aspirations. Although she is an extremely perceptive and bright woman, Esther has no sense of imminent direction, and instead imagines herself becoming and achieving an abundance of successes simultaneously. Upon meeting her boss, Jay Cee, Esther is immediately impressed with her flourishing balance of a career and marriage, and begins to imagine herself attaining similar achievements:    "I tried to imagine what it would be like if I were Cee...Cee, the famous editor, in an office full of p... ... The Feminine Identity. Twentieth Anniversary Edition. New York: Norton, 1983. Nizer, Louis. The Implosion Conspiracy. New York: Doubelday, 1973. Plath, Sylvia. The Bell Jar. 1963. London: Faber, 1966. ---. The Journals of Sylvia Plath. Ed. Ted Hughes and Frances McCullough. 1982. London: Anchor-Doubleday, 1998. Radosh, Ronald, and Joyce Milton, eds. The Rosenberg File: A Search for the Truth. 1983. New Haven: Yale UP, 1997. Rich, Adrienne. "Compulsory Heterosexuality and Lesbian Existence." Signs: Journal of Women in Culture and Society 5 (1980): 631-60. Rep. In Adrienne Rich's Poetry and Prose. Ed. Barbara Charlesworth Gelpi and Albert Gelpi. New York: Norton, 1993. 203-24. Stevenson, Anne. Bitter Fame: A Life of Sylvia Plath. London: Viking-Penguin, 1989. Wagner-Martin, Linda. Sylvia Plath: A Biography. New York: Simon, 1987.

The Tell Tale Heart by Edgar Allen Poe and Eveline by James Joyce Essay

The Tell Tale Heart by Edgar Allen Poe and Eveline by James Joyce 'The Tell Tale Heart' and 'Eveline' are stories based around the circumstances, which surround a central character. Both protagonists are portrayed in totally different ways. The characters in both stories are quite different. Eveline is the image of a girl's failure to become a woman. She tells herself that "she would not be treated as her mother had been," but she isn't aware that "such treatment offers her the only kind of security she knows". She has had to endure violence at the hand of her father, and she has let herself believe that she is in love with Frank when she isn't really. In 'The Tell Tale Heart', the story contains a nameless narrator who is the central character of the story. The narrator may be male or female because Poe uses only "I" and "Me" in reference to this character. Most readers may assume that the narrator is male because it is written in first person by a male author but the story can also be plausible if the narrator was a woman. In the times Poe was writing, he would be creating a story whose impact would be changed simply by imagining this horrendous deed being committed by a woman. In 'The Tell Tale Heart', the story covers a period of eight days where any important action usually occurs around midnight. This period of time is relevant to the story as it makes the reader more curious about the narrator's ordeal. The readers are deliberately not informed about the illness that the narrator had, and they are left to wonder whether the 'evil eye' is truly evil. The eight day period limits what the reader knows because they don't know what happened before. The narrator may have an extremely genuine reason... ...to people of the early 1900's. 'Eveline' was also written in the early 1900's and in that time it would have been Eveline's duty to look after her father rather than be in love. So the time in which the story was written would have really affected the way in which the story was perceived, as people in the early 1900's were less tolerant of behaviour written in the stories. James Joyce's portrayal of Eveline is very believable because many of the readers may be able to relate to the character as she lives an ordinary life. The narrator in "The Tell Tale Heart", is not very believable because it is not often that readers hear about someone killing a person because they have a "vulture eye", it's just unrealistic, but the story has a pull to it that makes readers want to read it because it is exciting and there is suspense, something which "Eveline" lacks.